Wednesday, September 22, 2004

Google and MSN sending consumers to shopping sites


While Google provides the highest percentage of all search engine traffic going to shopping sites, MSN Search drives the highest proportion of its own search engine traffic to shopping sites, Hitwise says in its recently released Search Engine Report.

Google sent 4.73% of all search engine traffic to shopping sites in April, compared to 2.73% from Yahoo Search and 0.66% from MSN Search, Hitwise says.

Hitwise includes in its shopping site category “classified” sites such as DineOutFreeToday.com and YourGiftCards.com.

The rest of the top 10 search engines in terms of their share of all traffic going to shopping sites in April:

Ask Jeeves, 0.22%
My Web Search, 0.16%
iWon, 0.15%
Dogpile, 0.12%
Google Image Search, 0.09%
Excite, 0.06%
Alta Vista, 0.05%

MSN gets bragging rights, however, to having the highest proportion of its own search traffic that goes to shopping sites.

Of all the searches that took place at MSN, 10.07%, of users went to shopping sites, edging out Google, at 9.26%, and Yahoo Search, at 8.85%, Hitwise says.

Source: Internet Retailer

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